My Bio
Hi, I'm Casey Shepard, a Creative Operations Manager with a passion for design, leadership, and community service. I’ve managed production teams, mentored artists, and led non-profits like the Foundation for Edmonds School District and Lynnwood Rotary Club. I co-founded the Nourishing Network, created the FoundationESD's Scholarship Alliance, and rescued the Lynnwood Rotary House Project from financial crisis.
I excel at collaborating with diverse teams and stakeholders to ensure success. My blend of design, leadership, and community service expertise positions me to make a positive and lasting impact. Let's connect!
My Journey
DesignOps Program Manager
Mill Creek, WA | April 2022 to Current (freelance)
Recruited by the new owner/publisher to establish best practices, and manage the production, design, and delivery of a bi-weekly print and online publication using content from editor and contributors with a circulation of 10,000 readers.
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Directed the bi-weekly production, advertising, and distribution of a print and online publication for 10,000 readers.
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Redesigned the publication, reducing printing costs by 20% and boosting readership.
Freelance Designer / Producer
Edmonds, WA | July 2013 to Current
Providing event management, operations, logistics and supporting marketing materials to local events on a contract basis. Work in partnership with public service organizations (Rotary), non-profits, schools, municipal groups, parks departments, and supporting first responders.
- Produce or Co-Produce 10+ Public events annually in cooperation with the City of Edmonds and Mill Creek Chamber of Commerce including Holiday Market/Winter Market with average traffic of 2500 people per event and the Mill Creek Festival serving up to 20,000 attendees.
- Provide hands-on design of market stall layouts and traffic flow for events.
Publisher & Operations Manager
Seattle, WA | March 2013 to March 2020
Delivered top-notch community publications throughout King, Snohomish, and Skagit Counties, engaging a combined distribution to 140,000+ residents with our exceptional publications.
- Launched a publication serving the Greater Seattle Area grew circulation to 20,000 readers.
- Pitched and landed contracts to produce Annual Business Guides for the cities of Burlington, Mount Vernon and Mill Creek.
- Through strategic negotiation, I successfully acquired the Community Shopper business and subsequently launched four regional shopping circulars with a combined distribution to 55,000 households.
Production & Operations Manager
Lynnwood, WA | May 2003 to February 2013
Responsible for managing business operations and publishing 13 monthly newspapers with a combined circulation of 125K readers. Produced 45 specialty publications annually serving numerous communities in the Pacific Northwest.
- Reduced recurring monthly production costs by over 30% by thoroughly analyzing business operations and securing new vendors for production and printing.
- Cut overtime labor costs by over 55% while improving publication quality by streamlining Production and Editorial department processes.
- Generated annual savings of hundreds of thousands of dollars by collaborating closely with press vendors to implement a sophisticated production system to maximize our time on their press while minimizing material waste.
- Increased value for all stakeholders by refining product format and layout to enhance reader engagement and boost advertiser visibility.
© 2023 Casey Auvé